Over $14,955.31 Raised for Local Charities

Decorating the Trees for a Cause is a program sponsored by the Institute for Advanced Learning & Research (IALR) that raises money for local charities while bringing the community together in the spirit of the holidays. Participants set up and decorated a tree in honor of a chosen non-profit organization. This year 44 organizations participated in the program. Community members vote for their favorite tree or charity by giving monetary donations over four weeks. All participants receive 100% of the donations made for their trees. The two trees earning the most donations receive a bonus of $1000 for first place and $600 for second place. Decorating the trees began in 2010 with just four trees and raised $310.  Since the program’s humble beginning, $85,496.61 has been raised over the last eight years.

The Goodyear Tire and Rubber Company tree raised the most money and was awarded a $1,000 bonus for a total donation of $4,892.70 to the United Way of Danville – Pittsylvania County.

The Danville Area Humane Society came in second place and was awarded a $600 bonus for a total donation of $3,010.51. 

The third place bonus of $400 was selected by a random drawing and was awarded to Danville Church Based Tutorial.  The bonus awards were sponsored by Sodexo and an anonymous donor. The total donations made to local charities and causes was $14,955.31.

PHOTO: Representatives from Goodyear Tire and Rubber Company are shown receiving a check from IALR employee Ellen Bass while Executive Director Mark Gignac looks on.

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