Dr. Cassidy Pruitt joined the Institute for Advanced Learning and Research (IALR) in 2023 and currently serves as the Marketing Strategist for IALR. Dr. Pruitt plays a key role in advancing the mission of IALR by leading the development and execution of strategic, integrated marketing strategies for the organization.
Most recently, Dr. Pruitt served as the Southern Virginia Regional Alliance’s (SVRA) Research and Communications Analyst, where she was responsible for supporting economic development initiatives throughout Southern Virginia with her research and marketing efforts. Before joining IALR, Dr. Pruitt served as the Enrollment Marketing and Communications Manager for Averett University, where she helped recruit and retain students for the university through her marketing efforts. Dr. Pruitt has also worked in the private and public accounting fields, where she has handled several accounting functions including: payroll, cost management and taxes.
Dr. Pruitt holds a Bachelor of Science in Business Administration from Averett University, a Master of Business Administration, with a concentration in Marketing from Averett University, and a Doctor of Business Administration, with a concentration in Marketing, from Liberty University. She is a member of the American Marketing Association and the American Advertising Federation. Dr. Pruitt also serves on the board of directors for Chatham First and the Averett Alumni Association.
