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CEA Summit East Day 2 Keynote: ‘Beyond Leafy Greens: Lessons from Plenty’s Next Chapter’

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CEA Summit East Day 2 Keynote: ‘Beyond Leafy Greens: Lessons from Plenty’s Next Chapter’

CEA Summit East Day 2 Keynote: ‘Beyond Leafy Greens: Lessons from Plenty’s Next Chapter’

Plenty CEO Dan Malech opens the Summit’s second day in conversation with Tom Stenzel, Executive Director of the CEA Alliance

DANVILLE, VIRGINIA (September 3, 2026) — Indoor Ag-Con and the CEA Innovation Center today announced the Day 2 keynote for the Fifth Annual Controlled Environment Agriculture (CEA) Summit East, taking place Sept. 15-16, 2026, at the Institute for Advanced Learning and Research (IALR) in Danville, VA.

The Summit’s second morning will open with a fireside chat titled “Beyond Leafy Greens: Lessons from Plenty’s Next Chapter,” featuring Dan Malech, CEO of Plenty, in conversation with Tom Stenzel, Executive Director of the CEA Alliance. The session takes place Wednesday, Sept. 16, from 8:30 to 9:15 a.m.

Plenty spent its first decade building a national vertical farming platform anchored in leafy greens. Over the past two years, the company sharpened its focus, moving to a single crop: premium strawberries grown in Virginia. In this conversation, Malech will talk with Stenzel about that evolution — what the leafy greens years taught Plenty about matching technology to market demand, how the company thinks about focus and discipline in a capital-intensive business, and what he’d tell other operators charting their own path to a sustainable model.

“Dan brings a level of candor about what it takes to build a durable business in this industry,” said Tom Stenzel, Executive Director of the CEA Alliance. “This conversation will get into the real lessons — what worked, what didn’t, and what it takes to find a sustainable path forward. That’s exactly the kind of insight CEA industry members are looking for.”

This keynote follows the Summit’s opening day keynote on Sept. 15: “Grow It, Then What? Building the Bridge to Market,” a fireside chat featuring Kathlyn Terry Baker, CEO of Appalachian Sustainable Development, in conversation with Matthew Lohr, President of VP Strategies LLC and Virginia’s former Secretary of Agriculture and Forestry.

The full schedule, speaker roster, networking events, tabletop exhibits and registration are available at www.ceasummit.com. For exhibitor and sponsorship inquiries, contact Suzanne Pruitt at suzanne@indoor.ag or 404.452.1884.

About CEA Summit East

The CEA Summit East is an annual conference bringing greenhouse growers, vertical farm operators, and controlled environment agriculture (CEA) professionals together with researchers, extension professionals, suppliers, and industry leaders. Produced by Indoor Ag-Con and the CEA Innovation Center — a joint project of IALR and the Virginia Tech College of Agriculture and Life Sciences — the Summit focuses on the intersection of protected cropping, production science, and emerging technology. Held at IALR in Danville, VA, the event includes keynote presentations, panel discussions, breakout sessions, tabletop exhibits, and guided tours of the CEA Innovation Center’s working research facility. For more information, visit www.ceasummit.com

About Indoor Ag-Con

Now in its 14th year, Indoor Ag-Con is the global event for protected ag, greenhouse growing and CEA, connecting growers, suppliers, researchers, and technology leaders across the full agriculture supply chain. Indoor Ag-Con 2027 takes place March 24-25, 2027, at the Westgate Las Vegas. Indoor Ag-Con also presents CEA Summit East, held each fall in Danville, VA, in partnership with the CEA Innovation Center, a joint project with Virginia Tech’s College of Agriculture and Life Sciences and IALR. For more information, visit www.indoor.ag

About the CEA Innovation Center

The CEA Innovation Center is primarily housed in Danville, Virginia, on the IALR campus and in Blacksburg, Virginia, on the Virginia Tech main campus. It is a joint project between the Virginia Tech College of Agriculture and Life Sciences and IALR to serve the growing controlled environment agriculture industry. It addresses industry needs through research, education, and extension programs. For more information, visit www.ceaic.org

About Plenty

Plenty built a technology platform that can grow fresh produce almost anywhere in the world, year-round, with peak-season quality while using just a fraction of the land compared to outdoor farms. Plenty’s proprietary approach is designed to preserve natural resources, make fresh produce available closer to communities, and create resilience in our food systems against weather, location, pests and climate impacts. Plenty operates a vertical farming research center in Laramie, Wyoming, and an advanced indoor strawberry farm near Richmond, Virginia. For more information, visit www.plenty.ag.

About the CEA Alliance

The CEA Alliance is a membership trade association representing and serving high-tech greenhouse producers and indoor farms growing fruits and vegetables in a highly controlled indoor production environment. For more information, visit www.ceaalliance.com

Virginia Explores Innovative Path to Economic Growth Through Co-location of Data Centers and Food Production Greenhouses

Virginia Explores Innovative Path to Economic Growth Through Co-location of Data Centers and Food Production Greenhouses

Feasibility study highlights how co-locating high-tech agriculture with data centers can expand job creation, boost energy efficiency, and drive regional food system resilience.

A new feasibility report reveals an emerging opportunity to align two of Virginia’s target sectors—data centers and controlled environment agriculture (CEA)—through strategic co-location. This report was released by non-profit Resource Innovation Institute (RII) in partnership with the Institute for Advanced Learning and Research (IALR) and GO Virginia Region 3.

The report, Co-locating Data Centers and Greenhouses: A Feasibility Report, explores how Southern Virginia can adapt global best practices to create a new model for regional innovation and economic development. Highlighting Agriport A7 in the Netherlands as a leading example, the study outlines how co-locating these industries can unlock resource efficiencies, create high-quality jobs, and enhance community resilience.

“Virginia is strategically building a strong foundation for Controlled Environment Agriculture, driven by innovation and strengthened through public-private collaboration, to position our Commonwealth as a national leader,” said Secretary of Agriculture and Forestry Matt Lohr. “This report shows the potential to create high-quality agricultural jobs in rural Virginia while delivering significant revenue gains for local communities.”

“As data infrastructure expands and CEA continues to gain traction in Virginia, there’s a unique opportunity to plan ahead for smart, synergistic development,” said Derek Smith, Executive Director of Resource Innovation Institute and co-author of the report. “We’re excited to offer this analysis as a roadmap for how Virginia can lead the nation in co-location innovation.”

The study presents a vision for clustered development zones where data centers and greenhouses share infrastructure, such as heat, CO₂, and energy, to reduce costs and improve efficiency. This clustering model, often seen in the Netherlands and Canada, offers a more competitive development plan compared to isolated facilities.

“We are pleased to collaborate with RII and IALR on this pioneering analysis,” said Lauren Willis, Chair of GO Virginia Region 3 Council. “Co-location between data centers and CEA operations represents an actionable, strategic opportunity to strengthen the regional economy while aligning with our long-term development goals.”

This opportunity comes at a time of notable momentum for the CEA industry in Virginia, with Danville emerging as a hub of activity due to research assets like the CEA Innovation Center, robust broadband infrastructure, and ready industrial parks.

“Controlled environment agriculture continues to grow across Southern Virginia,” said Dr. Scott Lowman, Vice President of Applied Research at the Institute for Advanced Learning and Research. “This model of co-location can position our communities to compete nationally while delivering long-term economic and workforce benefits.”

Key Findings from the Report:

  • Waste heat from data centers can be repurposed to benefit greenhouse operations by providing energy, heating, and CO₂ for plant growth.
  • CEA offers strong job creation potential, with each 65-acre greenhouse supporting 140–270 jobs, significantly more than a typical data center.
  • Industrial clusters unlock shared infrastructure and economic multipliers, making co-located development more competitive than standalone facilities.
  • Southern Virginia is uniquely positioned to pilot this concept due to its broadband access, industrial sites, and assets like the CEA Innovation Center and robust workforce training programs

The study recommends evaluating specific co-location sites, launching a demonstration project, and building a coalition to coordinate public-private investment. Drawing on decades of greenhouse management experience, report co-author Rob Eddy, RII’s Horticulturist, emphasizes the importance of aligning infrastructure planning with agricultural and data sector growth to maximize economic and environmental returns.

This research aligns with RII’s broader work through the CEA Accelerator, a U.S. Department of Energy-supported initiative advancing energy- and water-efficient agriculture. By integrating co-location strategies into regional development, the report offers a roadmap for communities like Southern Virginia to pursue resilient food systems, efficient industrial design, and long-term job creation.

Download the full study 

Contact: Derek Smith, Executive Director
Email: derek@resourceinnovation.org

About Resource Innovation Institute (RII):
Resource Innovation Institute (RII) is a non-profit shaping the future of food, energy, water, and data systems. Partnering with governments, utilities, industry leaders, and research institutions, RII develops strategies and tools that scale controlled environment agriculture (CEA) as a solution to global food and resource challenges.
Building on work with the U.S. Department of Energy, Lawrence Berkeley National Laboratory, USDA, and state agencies, RII is designing Farm Parks, regional resilience hubs that unite high-tech food production, circular resource sharing, and data infrastructure to achieve economies of scale.

About the Institute for Advanced Learning and Research (IALR)
The Institute for Advanced Learning and Research serves Virginia as a regional catalyst for economic transformation with applied research, advanced learning, manufacturing advancement, conference center services and economic development efforts.

About GO Virginia Region 3
GO Virginia Region 3 works to grow and diversify the economy of Southern Virginia by investing in regional projects that drive innovation, workforce readiness, and business growth.

Virginia Governor Glenn Youngkin to Deliver Opening Keynote Address At CEA Summit East

Virginia Governor Glenn Youngkin to Deliver Opening Keynote Address At CEA Summit East

Indoor Ag-Con and the Controlled Environment Agriculture (CEA) Innovation Center – a partnership between IALR and Virginia Tech – are pleased to announce that Virginia Governor Glenn Youngkin will deliver the opening keynote address at the CEA Summit East, taking place in Danville, Virginia, on October 1-2, 2024. Governor Youngkin’s keynote will kick off the summit on the morning of October 1st, setting the stage for two days of dynamic discussions, research showcases, tabletop exhibits and collaboration within the indoor agriculture industry.

Governor Youngkin has been a steadfast supporter of the indoor agriculture industry, advocating for the combination of state investment, new technology, and company development to create a thriving ecosystem in Virginia. His commitment to fostering an environment that supports safe, sustainable, and locally grown food makes him an ideal keynote speaker for this year’s summit.

“We are thrilled to have Governor Glenn Youngkin open our conference with his keynote address. Governor Youngkin’s leadership has positioned Virginia as a premier hub for controlled environment agriculture. His efforts to drive economic growth through strategic investments and partnerships have made the Commonwealth a model for the future of indoor farming.” – Brian Sullivan, CEO, Indoor Ag-Con

Under Governor Youngkin’s administration, Virginia has seen significant economic development in the CEA sector, bolstered by its strategic access to domestic markets, plentiful resources, skilled workforce, and a network of robust public and private partnerships. These achievements have not only reinforced Virginia’s role as a leader in next-generation agriculture but have also paved the way for continued innovation and expansion within the industry.

“Governor Youngkin’s vision for a sustainable and prosperous agricultural future aligns perfectly with the goals of the CEA Summit East. His support for the indoor agriculture industry and his dedication to creating opportunities for growth and development make him an inspiring figure for all of us working in this space.” – Dr. Scott Lowman, VP of Applied Research, IALR and Co-Director, CEA Innovation Center

Governor Youngkin’s journey from humble beginnings to co-CEO of a leading global investment firm, and now as a transformative political leader, exemplifies his dedication to hard work and common-sense solutions. His tenure as Governor has been marked by substantial achievements, including the largest education budget in Virginia’s history and numerous economic investments that have spurred job growth and opportunity across the state.

About CEA Summit East 

Returning for its third year, the CEA Summit East will be held from October 1-2, 2024, at the IALR Conference Center in Danville, Virginia. Co-hosted by Indoor Ag-Con, the premier trade show and conference for the vertical farming, greenhouse, and CEA sector, and the Virginia Tech (VT) – IALR CEA Innovation Center, this summit continues to be a key event for industry collaboration and innovation, featuring two days of tabletop exhibits, networking and conference programming.

Building on the success of its 2023 edition, which drew participants from 33 U.S. states, Canada, the Netherlands, and Sweden, the CEA Summit East 2024 is expected to once again unite professionals from academia, business, and technology within the CEA industry. Attendees will include greenhouse growers, urban agriculture operations, vertical farms, outdoor growers exploring hybrid opportunities, educators, scientists, extension personnel and agents, suppliers, engineers, tech specialists, architects/developers, government officials, and other industry members.

CEA Summit East Website

About Indoor Ag-Con

Founded in 2013, Indoor Ag-Con has emerged as the largest trade show and conference for vertical farming | greenhouse | controlled environment agriculture. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis | hemp, alternate protein and non-food crops.

Indoor Ag-Con Website

About the CEA Innovation Center

The Controlled Environment Agriculture (CEA) Innovation Center is a joint project between IALR and Virginia Tech’s School of Plant and Environmental Sciences and the Virginia Seafood Agricultural Research and Extension Center. By developing strategic partnerships with both industry and academia, the goal of the CEA Innovation Center is to conduct research and educational programming to develop, promote and advance the CEA sector in the U.S. and internationally.

CEA Innovation Center 

Controlled Environment Agriculture (CEA) Summit East 2024

Controlled Environment Agriculture (CEA) Summit East 2024

The Controlled Environment Agriculture Innovation Center, a partnership between the Institute for Advanced Learning and Research (IALR) and Virginia Tech, and Indoor Ag-Con invite you to join us for the 3rd annual CEA Summit East in Danville, Virginia.

Join us for a day-and-a-half, CEA-focused event custom tailored to greenhouse growers, vertical farmer, urban agriculture businesses, other types of indoor growing operations and those interested in CEA, with a full roster of keynotes, research and industry updates, breakout sessions, and networking. You will hear from speakers including key industry players, CEA researchers and educators, and government officials. There will be great opportunities to interact with exhibitors from different sectors of the CEA industry and find products/services to expand your business. Take advantage of this great opportunity to network with new and old CEA colleagues and find ways to continue to grow the industry.

To learn more about the event and to view the agenda, visit the event website ceasummit.com.

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Tour of IALR – Applied Research

Tour of IALR – Applied Research

Join us for a free guided group tour of the research facilities and labs on the campus of the Institute for Advanced Learning and Research (IALR). Discover our impact and explore our cutting-edge research and facilities. Our Applied Research Division conducts innovative research into biotechnology and indoor agriculture and provides reliable analytical chemistry and polymer testing services. We conduct industry-driven research that benefits companies and moves industries forward.

This one-hour tour will include a brief overview of IALR before a deep dive into the focus areas of our Applied Research division. Participants will see:

The Virginia Tech-IALR Controlled Environment Agriculture (CEA) Innovation Center, which partners with industry and academia to conduct research and educational programming to develop and advance the CEA industry.

  • SMART Tables, advanced robotic imaging platforms that record and track growth and development throughout the life cycle of a set of plants.
  • The Plant Endophyte Research Center, which studies how beneficial plant bacteria show promise as natural biostimulants—reducing chemical fertilizer use and preserving the environment.
  • The Analytical Chemistry Lab, which utilizes some of the most sophisticated commercially available equipment to support companies from various industries regionally and globally with testing and methodology development services.
  • The Advanced Materials Lab, which is equipped with polymer testing and characterization capabilities and can be utilized by manufacturers and universities.

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Inside IALR Podcast: CEA Roadmap

Inside IALR Podcast: CEA Roadmap

“GO Virginia Region 3 and IALR are well poised to be the leader in the Commonwealth for Controlled Environment Agriculture.” — Elli Travis, Senior Economic Development Specialist, Virginia Tech Center for Economic and Community Engagement

This episode of “Inside IALR” features a roundtable conversation with several leaders involved in the recent creation of a controlled environment agriculture (CEA) Roadmap Strategy for GO Virginia Region 3:

  • Dr. Scott Lowman, Vice President of Applied Research at IALR
  • Bryan David, GO Virginia Region 3 Program Manager
  • Ellie Travis, Senior Economic Development Specialist, Virginia Tech Center for Economic and Community Engagement

They discuss the current state of the CEA industry as a whole, but specifically in GO Virginia Region 3. While discussing the roadmap, they explain how CEA represents tremendous economic opportunity and growth potential for Virginia.

Some of the directives outlined in the CEA roadmap include establishing a CEA hub that will focus on awareness and informational campaigns, new venture and new enterprise development assistance, expanding CEA technical assistance, accelerating Region 3 site development and continuing and enhancing CEA-relevant workforce development and talent.

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IALR, Virginia Tech, GO Virginia Region 3 Adopt CEA Roadmap to Guide Industry Growth

IALR, Virginia Tech, GO Virginia Region 3 Adopt CEA Roadmap to Guide Industry Growth

Several partner organizations recently completed the development of a strategic roadmap regarding the economic growth potential for the Controlled Environment Agriculture (CEA) industry in the Commonwealth of Virginia, specifically in the 15 localities within GO Virginia Region 3. Analyzing the current state of the industry, this roadmap outlines ways that the partners can support future economic growth among large and small companies in the CEA sector through a variety of initiatives tied to collaboration, research, economic development, workforce training and more.

The development of this roadmap, which was completed by the Virginia Tech Center for Economic and Community Engagement (CECE) in partnership with IALR, was funded through a $77,000 grant from GO Virginia Region 3.

“While controlled environment agriculture is not a new industry, it is growing quickly and has major economic implications for our region. Intentional partnerships and public-private collaboration are what will allow this important sector to thrive and expand right here in Southern Virginia and across the Commonwealth. Building on the current strength of the region, this roadmap outlines several crucial steps we can take to advance the CEA industry.” — Dr. Scott Lowman, Vice President of Applied Research, IALR

CEA involves a combination of engineering, plant and animal science, and computer-managed control technologies used to optimize plant and animal growing systems, quality and production efficiency. Growing systems range from a basic greenhouse to a fully automated system with controlled lighting, water and ventilation installed. By controlling various elements of the growing environment, CEA can decrease pesticide and water use and allow for year-round production close to consumers. The concept of CEA is not new, but more recent technological advancements like biotechnology, robotic imaging and machine learning have changed the economics of CEA as an industry.

The primary recommendation of the roadmap is the development and implementation of a comprehensive CEA hub initiative, in conjunction with or led by IALR and the Virginia Tech-IALR CEA Innovation Center. This hub would lead and advance five additional strategies in GO Virginia Region 3 and across the state:

  • Conduct CEA awareness and informational campaign
  • Enhance CEA-specific new venture and new enterprise development assistance
  • Continue and expand CEA technical assistance offerings to firms and to policymakers and economic developers
  • Accelerate GO Virginia Region 3 site development with CEA targets in mind
  • Continue and enhance GO Virginia Region 3 CEA-relevant workforce development and talent attraction activities

“We were excited to find that continued growth is expected in the CEA industry. GO Virginia Region 3 is well-positioned to remain competitive as a location for this growth. In addition, the CEA Hub Initiative would help the region, and the state, to better maximize this opportunity and grow CEA sector jobs of all types, from smaller start-ups to large-scale indoor farming.” — Dr. Scott Tate, Associate Director for Community Innovations, Virginia Tech Center for Economic and Community Engagement  

Due to the technology used in CEA, the skillsets required tend to be more varied than traditional farming and typically appeal to a younger workforce. Although much of CEA is automated, skilled workers are still invaluable for guiding and overseeing the equipment, plant and animal health, and other hands-on work. Some common occupational areas within CEA companies include crop production, animal production and aquaculture, machinery manufacturing and computer and electronic product manufacturing.

Virginia Secretary of Agriculture and Forestry Matthew Lohr recently shared remarks during the presentation of this roadmap at IALR.

“When an organization lacks vision, it is much harder to reach the destination. This roadmap outlines how Southern Virginia can become a hub for the CEA industry and the steps needed to get there. The synergies outlined in this plan, including workforce training, research, increased awareness and site development will make Southern Virginia a CEA leader.” — The Honorable Matthew Lohr, Virginia Secretary of Agriculture and Forestry

The partners involved in the study identified a total of 18 CEA companies operating or preparing to open in Virginia, seven of which are larger operators that have 50 or more employees. In all as of 2022, the team estimates there are approximately 35,000 existing CEA-related jobs in the state, 1,750 of which are in GO Virginia Region 3. Virginia has seen an increase in CEA companies locating in the state, with announcements of major projects like Plenty in Chesterfield County in 2022, expected to bring 300 new jobs and $300 million in investment to the area. Blue Ridge Aquaculture, a Martinsville-based company that is the largest indoor system producer of tilapia in the world, and AeroFarms, a leading vertical agriculture company that established one of the world’s largest aeroponic smart farms in Danville-Pittsylvania County’s Cane Creek Centre, are the largest existing CEA companies in GO Virginia Region 3.

“One of the primary goals of economic development is increasing household income, which typically leads a region’s residents to experience increased educational attainment, improved health outcomes, housing values, and household discretionary income. While large CEA companies can provide quality and high-wage employment opportunities in GO Virginia Region 3, another critical focus of this strategy is to promote and facilitate CEA-related entrepreneurship and small business opportunities, combining macro and micro approaches to grow this emerging business sector in Southern Virginia.” — Bryan David, GO Virginia Region 3 Program Director

The study identifies the Virginia Tech-IALR CEA Innovation Center, located on IALR’s campus, as a “unique and crucial asset and resource for innovators, policymakers and industry in the CEA sector.” This facility, which is operated through a partnership with IALR, the School of Plant and Environmental Sciences at Virginia Tech and the Virginia Seafood Agricultural Research and Extension Center, leverages the biotechnology and chemistry research at IALR and serves as a demonstration site and agricultural technology training center that brings together industry, academia and producers.

The CEA Innovation Center also serves as a co-host of the annual CEA Summit East.

“The outstanding work conducted by the whole team in developing the CEA Roadmap will help all of us to effectively work together in our common goal of making Virginia an international hub for controlled environment agriculture and utilizing the growing field of controlled environment agriculture as an economic development engine for Virginia. We are looking forward to exciting collaborations going forward.” — Dr. Michael Evans, Director of the School of Plant and Environmental Sciences, Co-Director of the CEA Innovation Center

About GO Virginia Region 3

GO Virginia is a statewide, business-led economic development initiative with funding to invest in collaborative projects that lead to high-paying jobs in each region. The mission of GO Virginia is to encourage collaboration among business, education and government in each region. GO Virginia Region 3 is one of nine regions in Virginia and includes the counties of Amelia, Brunswick, Buckingham, Charlotte, Cumberland, Halifax, Henry, Lunenburg, Mecklenburg, Nottoway, Patrick, Pittsylvania and Prince Edward and the cities of Danville and Martinsville. For more information, please visit govirginia3.org and sign up for the Region 3 monthly newsletter or connect with GO Virginia Region 3 on Facebook or LinkedIn.

About IALR

The Institute for Advanced Learning and Research serves Virginia as a regional catalyst for economic transformation with applied research, advanced learning, advanced manufacturing, conference center services and economic development efforts. IALR’s major footprint focuses within Southern Virginia, including the counties of Patrick, Henry, Franklin, Pittsylvania, Halifax and Mecklenburg along with the cities of Martinsville and Danville. For more information, visit www.ialr.org.  

About the Center for Economic & Community Engagement

The Center (formerly known as the Office of Economic Development) connects Virginia Tech faculty, companies, and communities in ways that help create, retain, and enhance the availability and quality of jobs and opportunities around the Commonwealth. This includes providing applied research, technical assistance, and training services to increase clients’ abilities to prudently manage economic change and build capacity to stimulate change.

Controlled Environment Agriculture (CEA) Summit East 2023

Controlled Environment Agriculture (CEA) Summit East 2023

Indoor Ag-Con and the Controlled Environment Agriculture (CEA) Innovation Center — a joint project of the School of Plant and Environmental Sciences at Virginia Tech and the Institute for Advanced Learning and Research (IALR) —are excited to present the second CEA Summit East hosted at IALR in Danville, Virginia.

New connections and collaboration were clear themes that emerged from the successful 2022 debut edition, which attracted 200 + attendees from 28 states, including growers, educators, scientists, extension specialists, suppliers, and other industry members. Join us for a day-and-a-half, CEA-focused event with keynotes, research and industry updates, breakout sessions, and networking. You will hear from speakers including key industry players, CEA researchers and educators, and government officials. There will be great opportunities to interact with exhibitors from different sectors of the CEA industry and find products/services to expand your business. Take advantage of this great opportunity to network with new and old CEA colleagues and find ways to continue to grow the industry. 

To learn more about the event and to view the agenda, visit the event website ceasummit.com.

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