In economic development, it’s easy to put all the focus on numbers like jobs created, capital investment and tax revenue.
But we have to remember that behind every statistic is a person, a family and a community.
That’s why the Institute for Advanced Learning and Research (IALR) commissioned the latest Living Wage and Job Availability Study for GO Virginia Region 3, which includes 15 localities across Southern Virginia. The report provides tons of data, but we also see it as a roadmap for how we can collectively create better opportunities – and prepare people for those opportunities.
Living Wages
The study, conducted by Chmura, defines a living wage as the hourly rate an individual must earn to cover basic expenses such as housing, food, childcare and healthcare without public assistance. In our region, the average living wage across 12 family types is $14.56 per hour. This is higher than Virginia’s minimum wage of $12.41.
| Family type | Living wage (hourly) | Annual cost of living |
|---|---|---|
| One adult | $11.82/hour | $24,582/year |
| One adult, one child | $18.72/hour | $38,947/year |
| One adult, three children | $32.10/hour | n/a (hourly shown) |
| Two adults, three children (both working) | $18.86/hour | $78,445/year |
For a single adult, all jobs in the region provide a living wage ($11.82). But for families with children — especially single-parent households — the gap is significant. A single adult with three children would need to earn $32.10 per hour to achieve a living wage. These numbers are a stark reminder that regional leaders and economic development professionals must continue to have conversations about interconnected issues like childcare options, accessible job training and wages.
Available Jobs
The numbers from the job availability section of the report show both opportunity and urgency. In the first quarter of 2025, 15,383 job openings were posted across Southern Virginia. Healthcare and social assistance accounted for 35.8% of those openings, followed by retail trade and food services.
These figures show that healthcare is one of our largest employment sectors and that there is demand for additional workers. This trend is not unique to Southern Virginia. Education partners across the region at the secondary (high school) and post-secondary (community college and university) levels offer a variety of healthcare training pathways to prepare people for these careers. Through our Great Opportunities in Technology and Engineering Careers (GO TEC®), we provide middle schoolers across the region and the Commonwealth with memorable, hands-on introductions to career opportunities in healthcare technologies and other STEM and manufacturing fields, giving them an awareness of these career paths and guiding them toward next steps.
In the GO TEC Healthcare Technologies module, students use equipment like blood pressure simulators, CPR manikins, stethoscopes, and microscopes. Additionally, students explore healthcare technology careers, including roles in medicine and nursing.
These coordinated efforts reflect a proactive approach to strengthening the talent pipeline and supporting the long-term growth of the healthcare sector.
Next Steps
So what do we do with all this information?
At IALR, we see this data as validation of many of our lines of effort and a call to action for more. Through programs like GO TEC, we’re introducing Virginia middle school students to high-demand career pathways. We want young people to explore fields like healthcare, advanced manufacturing and technology before they make decisions about college or careers. While GO TEC started in Southern Virginia, this career exploration program is spreading to middle schools across the Commonwealth.
This study also reinforces what we see every day: investing in talent at every stage is the best economic development strategy. That means showing middle school students what careers are possible through programs like GO TEC, giving high schoolers opportunities to take steps toward their chosen paths, and ensuring dual enrollment, CTE and postsecondary training align with industry needs.
When interest becomes preparation, we create a pipeline of skilled workers ready for the jobs our region needs most.
The Living Wage and Job Availability Study is a reminder that collaboration matters. No single organization can solve these challenges alone. But together, educators, employers and community leaders can turn insights into action and ensure Southern Virginia remains a place where people don’t just work but truly thrive.
I invite you to read the full report and join us in this conversation. The future of our workforce depends on it.
Telly Tucker oversees a variety of workforce initiatives as the President of the Institute for Advanced Learning and Research. A former teacher, Tucker has significant experience in local economic development working with the City of Danville and Arlington County. Tucker has received the prestigious Certified Economic Development (CEcD) designation granted by the International Economic Development Council (IEDC) in Washington, D.C., and for four consecutive years has been named to the Virginia 500 Power List of most powerful and influential leaders in business, government, politics and education.
